Is Privacy in the 21st Century Possible Essay Example for Free

Is Privacy in the 21st Century Possible Essay Privacy in the 21st century will affect every human beings life as we know it in the future. Is privacy in the 21st century possible? No. Whether we are talking about issues like video surveillance detecting our every move or computer hackers stealing identities, privacy is dead as we know it. The only way to bring more privacy back is if we all come together and demand the privacy we deserve. Making correct decisions at home, work, and church, about who we vote for and the groups of people we support, will greatly impact our world around us and the freedoms we strive to keep for our children and generations to come. Three areas of concern for many people are having a government with too much information and too much control, having less and less privacy as the years go by, and how some religions are responding to certain privacy issues that some say are talked about in the bible. These three topics or issues are some of the most controversial areas of concern and is also growing at an exponential rate. When studying the fourth amendment and what our forefathers were trying to preserve and protect, we realize that we have been given the right to be free of unreasonable searches and seizures, and that is why we need to make sound educated decisions when trying to correct the negative problems in our world. Rights and freedoms do not need to be sacrificed. Having many wonderful rights and freedoms is one of the main reasons this country has become such an inventive and successful country, like the world has never seen before. As we venture into the 21st century, our freedoms and the way we are supposed to live and act, has changed dramatically. It seems that every time we turn around we have less privacy and government has more control. When it comes to our rights and freedoms, the governments ability to make us feel safer and more secure has made us except policies and procedures that normally would not even been thought about in the past. Not all the spy technology that humans create is going to cause harm though. Biometrics is a technology that applies a persons unique physical traits to a sophisticated electronic device or system to confirm identity. This kind of technology has its upsides and downsides. Facial recognition is one aspect or system of biometrics. Facial recognition biometric systems are everywhere today. We can find them in many places throughout large cities. Places like transit vehicles, city streets, casinos, banks, hospitals, and many other common places people are found have facial recognition technology. The upside to having this type of technology is that it would be a good crime deterrent. Crime is probably the number one reason having this type of technology would be a huge benefit. Law enforcement departments would be able to sometimes prevent crimes before they happen and definitely have concrete evidence if the crime is not stopped beforehand. Recently, after the Boston Marathon bomb exploded, the different law enforcement agencies used the cities video surveillance technologies to track down and find the criminals. Finding the bombers before they were able to do more damage would probably not have been possible without video surveillance. The downside to this technology is the assumption that people are secretly being videotaped. According to a study by the New York Civil Liberties Union, people in Manhattan are being secretly videotaped on public streets, outside buildings, and even in their backyard, by hidden surveillance cameras. Most hidden surveillance cameras are secured to rooftops, lampposts, and building entrances, but almost four hundred rotating cameras are hidden in light bulbs that look like street lights stated Dority (2001). People that are constantly in fear of crime will sometimes sacrifice freedoms to insure their family safety and security of the world around them. This could be the reason why so many are flocking to the idea of having security with video surveillance and other surveillance technologies without thinking about the consequences of what freedoms and rights might be given up. Video surveillance and other surveillance technologies are everywhere. We can find them at A. T. M.  machines, convenience stores, parking garages, corporate offices, hotels, storage facilities, amusement parks, supermarkets, and do not forget about all the webcams all over the world, stated Soat (2005). The political and commercial applications of invasive surveillance technologies, together with gathering large quantities of data made possible by the Internet and high-speed computers, have brought frightening scenarios uncomfortably close to the realm of possibility, according to Jasper (2003). When government  knows everything we say and do, including passport information, drivers license information, etc, then what is to stop nefarious people from trying to carry out their own agendas? The right and the left wing people in this country will sometimes do anything to accomplish their goals, including attempting to use any type of technology at their disposal. These types of technology could be used on people that are behind on their taxes, having traffic violations, or people who just own gold and silver. In the past gold has been rounded up and confiscated said Jasper (2003). Tyrannical governments have been around since the beginning of time. Why would we not at least have some officials in our own government that have tyrannical tendencies and will do everything in their power to capitalize on new invasive technologies that will further their cause or propose? Talking to many people and researching the ways and means of some tyrannical governments in this world, one could only imagine what certain human beings will do for more money and power. The more privacy we give up empowers some government officials to use the system no matter how invasive on we the people to acquire their own agenda. Our forefathers fought very hard to protect the rights and freedoms that we are losing more and more of everyday. When too much money, power, and control is given to so few individuals, it seems they become corrupt. The old saying Absolute power corrupts absolutely. The bigger that our government becomes our freedoms disappear and we are told how to live by someone else. There have always been, and there always will be people that have evil tendencies and motives. If they are able to create this type of power, they will use it for selfish and evil deeds. Clark (2009) stated when large corporations and governments get together they become an entity that believes their way is the only way. When we look at the history of privacy and the human race, it has only been in the last forty to sixty years that we have had to really protect our privacy rights as governments work with large corporations to gain more control over us. Even before the digital revolution, the ability of individuals to maintain control over the improper discovery, dissemination, or misuse of their identity was threatened by the potential for governments to wiretap telephone lines or impose overly broad restrictions or burdens on speech for businesses to misuse customer data and for thieves to steal personal information said Jasper (2003). Privacy today is definitely a more pressing issue than ever before. If we as people ever needed to think about and make the correct decisions, now is the time. If there was ever a time in the history of the world to protect ourselves from the hand of Big Brother, and all of the devious ways it is coming up with to grow bigger and control everything it can touch, now is the time. One issue that stands out when it comes to privacy is religious beliefs. Religious Beliefs and Privacy when it comes to implanting human computer chips has very much intensified in recent decades. Not only has putting computer chips into animals been a hot topic, computer chipping everything from humans to the products we buy is also an issue many are concerned about. According to Katherine Albrecht (2005), when it comes to implanting computer chips into humans, some very powerful people are pushing for this very technology. This issue is gaining momentum in the religious communities because of its resemblance to the Mark of the Beast in the bible. Ever since the introduction of the implantable computer chip, the issue has been gaining momentum in religious circles because many are worried about going to money less economic systems that can only be accessed by a implantable computer chip. There is quite a bit of evil that is involved with this topic in the bible. Bamford (2002) stated that when there is such a large religious base, and one looks at how passionate people can become over different issues, it is easy to see that these kinds of decisions need to be well thought out to prevent riots and wars. Just about every person in America has some kind of data file on them by one or more of the big private companies, let alone the databases compiled by the Government. When we lose privacy we are told it is for our own good, or our own protection, or to make our lives better. But is it worth it? With companies like Google reading all the contents that travel through their computers then, handing all of the information over to the government, what are we supposed to do? Technology is like a gun. A gun is neither good nor evil. It is who is using the technology, or gun, and what their intentions are for using it. If people do not stand up for their rights, big government will take more and more freedoms and rights away. Since the beginning of time governments have become large and then they destroy the country from within before anyone realizes what has happened. Technology is clashing with privacy. We need to figure out how to have the benefits of technology while keeping the privacy we need and deserve. There needs to be a happy medium. Could you imagine the freedoms we would lose if we had to obey a one world government? Most other leaders from other countries do not believe the average person deserves the rights and privacy that we as Americans have. Our forefathers understood that if you give the government unchecked powers, you were inviting abuse of power and tyranny. Whether we are talking about the decisions we make today affecting or our world in the future, when it comes to privacy issues, it is safe to say that looking out for our own privacy is just going to be normal. Life as we know it can change in a heartbeat if we as human beings cannot make the right decisions to impact our world in a positive way.

Critical Regionalism In Free Movement Cultural Studies Essay

Critical Regionalism In Free Movement Cultural Studies Essay In an era where free movement of information, products and services has increased tremendously, the society is increasingly experiencing incidences of homogeneity. More than ever, the global population is assuming a common culture that is characterized by a high level of uniformity. Although this is in most instances considered to be western culture, it is notable that local cultural aspects are also being incorporated in the global culture. Just like other aspects of culture, it can not be disputed that architecture has equally experienced increased homogeneity. Emergent research argues that although internationalization of culture is an indication of societal advancement, it can also have detrimental effects on local culture. In this respect, it is particularly feared that internationalization undermines creativity and innovation as local efforts are integrated in to designs that are then accorded a global orientation. The current trend has culminated in a conflict between internationalization and regional artists who argue that their efforts are increasingly undermined by the former. Increasingly, preservation of local and regional architecture and culture in general is becoming tricky. Preservation and conservation of local culture and architectural designs is requiring complex efforts in order to attain optimal results. It is against this background that this paper provides an explicit review of the concept of critical regionalism form Kenneth Framptons point of view. In order to enhance a harmonic consideration, the essay is classified in different phases that exhaustively review particularistic aspects of this conception, the contribution of Jorn Utzon to the subject under review, practical examples with respect to how culture has been unified in the modern cities, the response of critical universalism to future technology and several other concerns that are related in different ways to the co ncept of critical regionalism. According to Butler and Spivak (2007), critical regionalism refers to the concentrated efforts or attempts that seek to synthesize or mainstream the rooted aspects of a given region such as physical attributes and cultural characteristics with the relevant technology being employed in development at that given time. The main aim of the efforts is to counter the inherent lack of identity and placelessness by putting in consideration the unique aspects that are found within the context or environment of the given building. Besides being mindful of the local environmental aspects, the ultimate architecture also incorporates the universal aspects that characterize the contemporary mobile society. In the long run, the final architecture can be considered to be sustainable and unique in different ways. This is fundamental in preserving the local culture, encouraging creativity and innovation and at he same time enhancing societal advancement. The notion of sustainability is integral to thi s conception as the final piece of architecture needs to be both functional and aesthetic n nature. Critical regionalism is a concept that has been accorded increased attention since historical times. The term was initially coined by Liane Lefaivre and Alexander Tzonis. It was later analyzed and accorded new meanings by Kenneth Frampton in the preceding years. In his Towards a Critical Regionalism, Frampton provides an explicit analysis and review of different methodologies that can be employed in embracing modernity without compromising the role of the local knowledge. He also cites a host of modern construction practices that compromise the ability of the developers to incorporate important cultural aspects in constructions. His main argument revolves around the contention that as much as assuming modern values and attributes is imperative for enhancing competitiveness within the global sphere, equal attention also needs to be accorded to diverse features that are found in the environment that the building would be located. Several authors of whom Powell (2007) is represented contend that internationalization has increasingly contributed to the erosion of critical traditional values, culture and attributes. Almost all aspects of the global population are undergoing a significant transition and more emphasis is being placed on homogenous cultures. In his review, Ricoeur (1965) contends that the current trend towards modernization can be implicated for disregarding the role of old civilizations in development. He argues that critical regionalization provides a credible alternative that can be employed in resolving the emergent challenges. The fact that the concept recognizes the importance of continuous evolution makes it instrumental in sustainable decision making as past lessons are used in determining the nature of future decisions and moves. The activities that are proposed by this conception tend to be flexible and can be employed in redefining the current decisions in order to adopt timely intervent ions that would reverse the current destructive trend. In his critical review of culture and civilization, Frampton (1983) indicates that the current state of architecture and building is essentially conditioned by the building industry. This has led to the development of building restrictions and regulations that determine not only the design but also the citing of the buildings that are set up in different areas. The fact that the respective building codes and regulations are standardized and replicated in different areas undermines the ability of mainstreaming vital cultural concerns during construction of buildings. Contravention of the set restrictions and regulations often exposes the given developer to stringent measures that impact negatively on their welfare. This has led to the increase in high rise buildings that in most instances assume a similar design. At this point, it can be argued that this has played a leading role in suppressing cultural expression as well as creativity and innovation. In his research, Jameson (1983) c ites that the current developments in this regard are laying undue emphasis on the concept of utility as opposed to different aspects whose interplay culminates in a sustainable construction practices. The concept of critical regionalization according to Powell (2007) seeks to counter this trend by ensuring that as much as certain building codes are strictly adhered to, room is also provided for creativity, innovation and incorporation of critical cultural aspects. In essence, modernization is placed within the traditional concept and vice versa. In current times, arts are increasingly employed in enhancing creativity and innovation. Artists use this medium to express their diverse cultural aspects to the entire world. It is also a viable way through which culture is preserved by the respective society and used for educational purposes in future. The fact that innovation and creativity is slowly but progressively being undermined through the gravitation of arts is also worrying. In this regard, it is argued that entertainment and manufacturing of commodities are providing avenues through which the society is increasingly developing a hybrid global culture. Specific techniques, methodologies and standards of constructing buildings provide limited room for inculcation of vital cultural aspects in the same. This is where critical regionalism comes in handy in a bit to counter the scenario. In this regard, the concept initiates and maintains an acceptable level of resistance that contravenes the set standards and procedures. This according to Frampton (1983) has been critical in putting brakes on the avant-garde pendulum. Respective efforts are geared towards a noble cause of preserving certain ideals that characterize the present day culture. As indicated earlier, Frampton (1983) postulates that the current arrierre-garde holding position is likely to culminate in incidences of resistance and a persistent identity giving culture that is characterized by universal techniques. Seemingly, it is defined by the enlightenment progress myth that does not advocate for a return to vernacular forms. Critical regionalism at this point is defined as a bridge whose central position demands that the future architecture must pass over it in order to attain optimal results. Essentially, it is argued that position of critical regionalism demands that both universal civilization and world culture accord it utmost attention. This recognition is characterized by deconstruction of alien forms that have been forcefully or intentionally acquired by the global society and limitation of the economy that entirely depend son technological production. A classic example of such a situation has been cited by Frampton to constitute Jorn Utzons Bagsvaerd Church that was built in 1976 and is located in Copenhagen. This is an exemplary illustration of the concepts of world culture and universal civilization. The construction of the exterior part was basically based on the universal technique. This is built using concrete blocks and concrete wall panels that are pre-cast. These are set up in a repetitive manner that creates an impression of a grid. Notably, this building code is found across the globe and it constitutes one of the important regulations that are set forth by the industry. Thus it can be considered a universal attribute that is in line with the global expectations with regards to building and construction. Interior Design of Jorn Utzons Bagsvaerd Church However, the interior part can be considered to express the world culture or secular culture that is typical to Copenhagen. One dominant feature of the interior pertains to the concrete vault that is not economic in nature and is not common on a universal scale. The inherent manipulation of light is only typical to sacred places found in the region. As mentioned afore, this is not an implication of western culture; rather it can only be likened to Chinese pagoda roof that is a representation of world culture. Also worth acknowledging with regard to the concept of critical regionalism is the mainstreaming of the regional peculiarities in the construction process. In this respect, Lovine (2004) asserts that buildings need to put in consideration the environmental features and attributes of the locales within which they are situated. Generally, modernization puts lays particular emphasis on economizing the available space and in most instances, it is forced to get rid of certain aspects such as topography. The elimination of such aspects is a clear indication that certain techniques are employed during construction. Notably, other important aspects such as climate have also been controlled by human techniques during construction. In his research, Norberg-Schulz (1980) asserts that these aspects are important as they represent certain cultural aspects of the developer. Critical regionalism counters this by assuming the principle of building the site that incorporates diverse environmental asp ects that are also a reflection of the cultural aspects of the given population. A classical illustration of the importance of preferring tectonic over scenographic features is exemplified by the Aaltos SSynatsalo Town hall that was constructed in 1952. In this, a tactile surface is successfully employed in enhancing the legibility of the architecture. The brick steps that line the exterior and lead to the chambers of the council create a harmonic impression that arguably affirms the feet as it meets each tread. The inside of the chambers are then made up of wood that presents a different feeling and reading altogether. Generally, Slessor (2004) contends that designers that put in consideration regional criticism need to incorporate aspects of a physical as well as localized sense of place. Respective elements that can be effectively employed in attaining this included orientation, topography, lighting characteristics, micro climatic conditions and vegetation. Further, probabilities for natural ventilation, natural lighting and shading for cooling purposes are equally important. The benefits that accrue from this are not only economic in nature but they also place the building within the physical environmental surroundings and enhance the general harmony of the two. The inherent sense of interaction with the natural surroundings is an indication of environmental sensitivity that is critical in the twenty first century. Of great importance would be the employment of local materials for construction that not only cuts down economic costs but also enhances the performance of the given building. Also worth mentioning with regard to critical regionalism is the ability of the designer to clearly interpret the passage of time using the building. According to Foucault (1986), a building that provides clear ways of recording and understanding the passage of time is a clear expression of the period that it was constructed. This is important as it enables the society to understand it in light of historical revolution. The respective recording methods can also offer a basement upon which future construction can be devised as well as understood. In particular, attitudes regarding durability, permanence, change and decay that are related to recording are a vital expression of the sensibility of the region. Further, Butler and Spivak (2007) indicate that emphasis on the importance of human interaction during construction is also an important aspect of regional criticism. In this regard, the given design needs to consider the organization as well as structure of the family that would reside therein. In certain communities, concerns expand beyond the domestic sphere and incorporate the dimensions of the community within which the family is situated as well as the economic and political structures that characterize the region. Issues pertaining to power, the ability of the design to either express invitation or exclusion is also accorded utmost attention during this time. Other concepts include democracy, hierarchy and bureaucracy. These need to be clearly defined as they are critical in the understanding of the places and spaces that buildings present. Also equally important to critical regionalism is a clear understanding of human dignity and organization within the building. Emergent aspects such as leisure time need to be put in consideration during the construction process. In this regard, Jameson (1983) indicates that the twenty first century tendencies lay particular importance on the separation of spaces employed in production and consumption. These differences have been identified to have diverse impacts on the holistic functioning of the society. Relative concerns also involve the responsibility of individuals within vast business environments, the compartmentalization and separation of activities in the course of the process of production and the role of machines in the production process are important architectural concerns that need to be interpreted effectively. Arguably, all the above concepts interlink and interrelate with each other to culminate to culminate in a suitable environment that is supportive of the activities of the post industrial society. Questions revolving around mass production and participation of individuals in the entire process need to be addressed accordingly. Human dignity needs to be upheld to attain optimal production that is fundamental for successful operation. At this juncture, it can be ascertained that critical regionalism is an all inclusive concept that generally seeks to enhance sustainable development with respect to architecture and construction. In his research, Davey (2001) ascertains that the concept of regulation of building codes across the globe has led to unification of designs. Most cities adapt their design from the grid structure. The buildings contained therein tend to be of a similar design that is influenced by the set and standardized regulations. For instance, commercial buildings that are mostly found within the central business districts of cities such as New York and London tend to be of a similar design. This differs from those employed for constructing buildings in residential areas. Again, these tend to adopt a distinct design hat is stipulated by the technical expertise in the industry. The fact that developing economies are also increasingly adopting this trend has various implications on future construction and architecture in general. According to Slessor (2000), the replication of these designs in developing countries can be attributed to the concept of westernization that is perceived to be more ideal than the cultural aspect. This is likely to have detrimental effects on the cultural welfare of the societies in general. In particular, this would probably be unified and would compromise the concept of diversity n the long run. Also worth mentioning are the current trends that tend to consider local and regional designs to be global in nature. Basically, this is contributed to by changes in perceptions that tend to accord certain cultural designs more importance and preference than others. At this point, it can be contended that future architecture is compounded by various complexities that need to be effectively addressed by relevant institutions, persons and authorities. Certainly, creativity, innovation and cultural diversity are increasingly being compromised by internationalization of building codes. The loss of diversity is likely to have devastating effects on the wellbeing of the society as it would negatively impact on the ability of the given society to cushion itself against destructive environmental effects. Several factors have been put forth by relative studies in a bit to address this glaring shortcoming. Powell (2007) maintains that the concept of sustainability needs to be revisited and made a mainstream factor during construction and architectural design. In this respect, it is suggested that practical measures need to be undertaken to significantly reduce energy consumption of buildings. Statistical evidence shows that the amount of energy consumed by the buildings is equal to those employed in the industrial sector. This can be attained if natural resources found in the given environment are employed in construction of buildings found therein. This implies that the architectural designs that are employed in such areas need to be localized. Capitalization on the topography and other natural features found in the given environment also need to be assumed in order to reduce the resources employed in construction. Powell (2007) indicates that the current trend is leading to unification of architectural designs that undermines diversity. Environmental aesthetics is also being compromised by the internationalization of architectural designs. Techno-scientific-cum-economic agendas have inherent problems that could be difficult to resolve in future. Therefore, viable alternatives that reflect distinctive cultural aspects of a community need to be explored. Conclusion From the preceding analysis, it is certain that critical regionalism is an all inclusive concept that is based on the principle of sustainability. It is made up of various concepts that are imperative for sustainable development. It not only appreciates the importance of modernization in architectural design and building construction but also ensures that relative decisions are informed by important lessons learnt in the past. Traditional cultural aspects are integrated in architectural designs and construction that is driven by critical regionalism. The current trends have raised various concerns with regard to architectural designs and building codes being employed on a global scale. As it has been prescribed by this study, practical intervention measures need to be undertaken in order to counter the current scenario. The concepts of sustainability and inclusion of physical features like topography need to influence the development of modern architectural designs. This will not onl y save resources but will enhance diversity that is critical in cushioning the society against various threats.

Essay on Whartons Ethan Frome: Development of the Novel and Characters

The Development of   the Novel and Characters   In the novel Ethan Frome, by Edith Wharton, the character of Ethan Frome plays an important role in the development of the rest of the book. He has several character traits which distinguish him from the other main characters. Also, there are many factors which play against him throughout the novel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The physical appearance of Ethan Frome played a significant part in creating his character. He was a tall, thin man. He had dark colored hair and dark eyes. He seemed a little rough around the edges and the scar on the side of his face was another of his distinguishing marks. At the very beginning of the book, he is 52 years old, but is described as looking much older than that. Throughout the main part of the book, which is a flashback, Frome is in his 20's. After the sledding accident with Mattie, he is left with bad vision in his right eye, which causes him trouble sometimes. Ethan Frome stutters and speaks in abbreviated forms sometimes. Most of the people in the town and in the novel speak in abbreviated forms. The actual town itself and the surroundings of Frome are harsh and cold, especially in winter when the book takes place. These harsh surroundings make Frome who he is and give him a "careless powerful look".   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Speech also renders some importance in this novel. A few examples of abbreviated words are: "Wurst kind", and "More'n enough", and lastly "Oh, I ain't afr'd". All of these slang words and also many more were used throughout the novel. This misuse of words shows that Frome and the other characters were not well educated. The work was more important than learning and also, Ethan Frome's p... ...im. As they stood in each others arms, they experienced a sense of ease that neither of them had ever felt before. They had led hard lives and this was the end. Theirs dreams were crushed, yet these moments were very important in the course of their lives. This was also the point in which they decided that if they couldn't live with each other, they wouldn't live at all. They decided to commit suicide mutually, and failed. It may have been better off if they had succeeded, because they led miserable lives after the accident.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The novel Ethan Frome, by Edith Wharton, created a vivid character image for the actual character of Ethan Frome. His role was depicted by physical appearance, speech, behavior and motivation, response and change, worst life experience, and best life experience. All of these themes help develop the novel and other characters. Essay on Wharton's Ethan Frome: Development of the Novel and Characters The Development of   the Novel and Characters   In the novel Ethan Frome, by Edith Wharton, the character of Ethan Frome plays an important role in the development of the rest of the book. He has several character traits which distinguish him from the other main characters. Also, there are many factors which play against him throughout the novel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The physical appearance of Ethan Frome played a significant part in creating his character. He was a tall, thin man. He had dark colored hair and dark eyes. He seemed a little rough around the edges and the scar on the side of his face was another of his distinguishing marks. At the very beginning of the book, he is 52 years old, but is described as looking much older than that. Throughout the main part of the book, which is a flashback, Frome is in his 20's. After the sledding accident with Mattie, he is left with bad vision in his right eye, which causes him trouble sometimes. Ethan Frome stutters and speaks in abbreviated forms sometimes. Most of the people in the town and in the novel speak in abbreviated forms. The actual town itself and the surroundings of Frome are harsh and cold, especially in winter when the book takes place. These harsh surroundings make Frome who he is and give him a "careless powerful look".   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Speech also renders some importance in this novel. A few examples of abbreviated words are: "Wurst kind", and "More'n enough", and lastly "Oh, I ain't afr'd". All of these slang words and also many more were used throughout the novel. This misuse of words shows that Frome and the other characters were not well educated. The work was more important than learning and also, Ethan Frome's p... ...im. As they stood in each others arms, they experienced a sense of ease that neither of them had ever felt before. They had led hard lives and this was the end. Theirs dreams were crushed, yet these moments were very important in the course of their lives. This was also the point in which they decided that if they couldn't live with each other, they wouldn't live at all. They decided to commit suicide mutually, and failed. It may have been better off if they had succeeded, because they led miserable lives after the accident.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The novel Ethan Frome, by Edith Wharton, created a vivid character image for the actual character of Ethan Frome. His role was depicted by physical appearance, speech, behavior and motivation, response and change, worst life experience, and best life experience. All of these themes help develop the novel and other characters.

George Orwells Animal Farm Essay -- George Orwell Animal Farm Essays

George Orwell's Animal Farm George Orwell wrote ‘Animal Farm’ as an allegory, which is a simple story, with a more complicated idea running alongside it. In this case, it is a story about a group of pigs taking over a farm, and the story of the Russian Revolution is told underneath it. The main characters of the revolution are portrayed in the book as follows: Mr Jones is Czar Nicholas II, the last Russian leader before the revolution; Old Major is Karl Marx, the person who influenced the people into revolting and the idea of communism; Snowball is Trotsky, one of the early leaders of the revolution; Napoleon is Stalin, a cruel, selfish, and corrupt leader; and Boxer and Clover represent the proletariat, or the ‘common’ working class people. At the beginning of the book, Boxer is introduced as ‘an enormous beast’, who is ‘not of first rate intelligence’, and we are also told that he is universally respected. He has a kind, gentle, caring character that others feel safe around ‘Last of all came the cat, who looked around, as usual, for the warmest place, and finally squeezed herself in between Boxer and Clover.’ Boxer and Clover are used by Orwell to represent the proletariat, or the working class, in Russian society. This lower class is naturally drawn to Stalin (represented by Napoleon) because it seems as though they will benefit most from his new system. Since Boxer and the other low animals are not accustomed to the "good life," they can't really compare Napoleon's government to the life they had before under Jones. The proletariat are also quite good at convincing each other that communism is a good idea, ‘they absorbed everything that they were told, and passed it on to the others’. Boxer... ...nd of the book shows how the leaders of the Russian Revolution turned out to be just as bad, if not worse than the czars, ‘The creatures outside looked from pig to man, and from man to pig, and from pig to man again: but already it was impossible to say which was which.’ George Orwell put Boxer in the story and killed him to show that all his hard work, like the proletariats in the Russian Revolution, was for nothing and that, in the end, it would always go back to the way it was at the beginning. This is something that Benjamin knew all the way through, and after the animals have forgotten Jones and their past lives, ‘Only old Benjamin professed to remember every detail of his long life and to know that things never had been, nor ever could be much better or much worse; hunger, hardship, and disappointment being, so he said, the unalterable law of life.’

The Difference Between Logical And Physical Design Of A Network :: Networks Telecommunications

Abstract This paper will explain several differences between a logical network design and the physical design of a network. Most people tend to think of it as the logical meaning the functional part and the physical as the seeing it part. With saying that one must understand that there is more to the logical and physical design of a network than just the functional and seeing parts. In order for one to understand the differences of how the two operate and work from one to the other, one would need more information than just the functionality and seeing parts. In the following paragraphs of this paper, by trying to outline what makes up the differences between logical and physical design of a network one should then understand his/her purpose. Connecting computers together to create a network greatly increases the communication capabilities and can even save a company substantial amounts of time and money. A well thought out network design from a small home network to a large corporate intranet can be a deciding factor in the success of a network. Two important steps in the designing of a successful network are the logical designing phase and physical designing phase. The difference between the two and the importance of each are explained in the following pages. When speaking of the network design world, one must understand the importance of what the logical network design is and how it works; in addition, one must know and understand what the physical network design is. These two common design types are different in several ways but first let's understand what they are. When looking at a logical network design, it easier to describe it as how the network will be structured, basically it focuses on all the logical aspects of the network. According to Webopedia, "the logical topology is the way that the signals act on the network media, or the way the data passes through the network from one device to the next without regard to the physical interconnection of the devices." http://www.bibiesse.org/digitctionary/logical_topology.shtml In a logical network layout, IP addresses are shown to be associated with each part of the network. "In most cases, the logical network is in a Class C network such as 192.168.0.0 with the default subnet mask of 255.255.255.0. Therefore, this type of network allows up to 254 hosts to be connected directly to it without the need of any routing." http://www.

Cloning and Ethical Issues

Essay on cloning and ethical issues that immediatly Subject : cloning and ethics come up when talking about it. Completed: 8/11/2012 Due:9/11/2012 Numerous articles appeared in the newspapers about one particular sheep, born in 1996. Her name, as you may have figured out, was Dolly. She was special as she was the first sheep to be cloned entirely by humans. The cloning of this sheep raised a lot of questions. The most important ones being â€Å"why would we do clone a living animal† and â€Å"can we clone humans too†.Of course these questions do not only require a scientific answer, but also an ethical answer as we are talking about living creatures. First of all: how exactly can you clone living organisms? There are three main types of cloning. DNA cloning, reproductive cloning and therapeutic cloning. DNA cloning or recombinant DNA technology is to transfer one piece of DNA into something that can duplicate himself. Bacterial plasmid, viruses and also yeast chromosome s are used for this as they are able to duplicate easily.The DNA fragment containing the gene which is needed is isolated using enzymes, and after that it will be transferred to the bacterial plasmid using once again enzymes. After that the bacterial plasmid starts multiplying, and the outcome will be one certain fragment. Reproductive cloning was how Dolly came to earth: the nucleus of a donor adult cell is placed in an egg cell without nucleus. This cell will then need chemicals or an electric current to stimulate cell division. If it has indeed started dividing it will need to be placed in a uterus where it continues till the animal gives birth.Therapeutic cloning, sometimes referred to as embryo cloning, is the production of human stem cells for use in research. This isn't used at all to create cloned human beings, it's just for the research because Stem cells are quite important. Stem cells aren't specified yet so they can chance into any kind of cell depending on what scientis ts want to research on. Now you may ask what this has to do with the whole â€Å"can we clone humans† and the ethical and moral issues. Can we clone humans using the DNA cloning? No. But we can use it to create new medicines or vaccines as this method can nly be used for certain parts of DNA and not the whole of it. Reproductive Cloning could, theoretically, be used for cloning humans. In real life however this technique wouldn't be used because it's expensive and has a really low rate of success. There were hundreds of failed clones, several dead fetuses and horribly deformed animals before the scientists had Dolly. Most scientists do not feel that this is good for cloning as it is far to risky and also we do not know a lot about this technique either. Therapeutic cloning can be used for parts of the body containing the same set of cells.You could for instance and theoretically seen once again, clone a kidney. There are however a lot of risks such as the fetal tissue dying, or tissue rejection if you actually create an organ. It's not possible to clone entire human beings as there is little known about cloning and the human body is just far to complex to be created in a laboratory. So most scientists agree that it is not possible yet to clone entire human beings. Most of these scientists highly doubt that it would be possible in the near future to clone entire human beings, but there are always the â€Å"what if† questions.What if it was possible, what would happen then? The advantage would be that there are no more donors needed and everybody can live longer and happier. But killing a clone for a transplant, wouldn't that be considered murder? After all you would kill someone who is composed out of the same DNA as you. This raises another question, how would you treat the clones? The same DNA, the same needs. Should the parents of the child or teenager, or adults themselves take care of their own clone or would the clone be raised by some sort of company?These are most what if questions and to be quite honest I believe that we shouldn't clone human beings. There are always people who would want to abuse this technology. This abusing can take many forms: people who have access to all information could either sell or keep it, to create a position for themselves which may result in a lot of income inequality. But that isn't the only disadvantages. Imagine that there will be clones, it would surely narrow down the gene diversity which we have created over the years.Excessive cloning could cause a loss of the diversity and therefore we might be less resistant against bacteria, viruses etc. Not only biological but also the ethical questions show that the disadvantages outweigh the benefits. The benefits of cloning (parts of) humans being that we wouldn't need any more donors, or we could do research on organs without having to use humans themselves. The disadvantages are that we would abuse the power once again. If we could clo ne entire humans that would be defying the rights to live freely. There would be loss of gene diversity which would be contradictory to all that shaped us.After all living is survival of the fittest. Victoria Smit ( 5vf) Sources: http://www. ornl. gov/sci/techresources/Human_Genome/elsi/cloning. shtml http://en. wikipedia. org/wiki/Cloning http://www. geneticsandsociety. org/article. php? list=type&type=59 http://learn. genetics. utah. edu/content/tech/cloning/whatiscloning/ http://thefarnsworths. com/science/cloning. htm Movie the fifth element ( actually not a source but wort watching! ) repo men ( about the disadvantages of cloning organs. Also not really a source but worth watching! ) Cloning and Ethical Issues Essay on cloning and ethical issues that immediatly Subject : cloning and ethics come up when talking about it. Completed: 8/11/2012 Due:9/11/2012 Numerous articles appeared in the newspapers about one particular sheep, born in 1996. Her name, as you may have figured out, was Dolly. She was special as she was the first sheep to be cloned entirely by humans. The cloning of this sheep raised a lot of questions. The most important ones being â€Å"why would we do clone a living animal† and â€Å"can we clone humans too†.Of course these questions do not only require a scientific answer, but also an ethical answer as we are talking about living creatures. First of all: how exactly can you clone living organisms? There are three main types of cloning. DNA cloning, reproductive cloning and therapeutic cloning. DNA cloning or recombinant DNA technology is to transfer one piece of DNA into something that can duplicate himself. Bacterial plasmid, viruses and also yeast chromosome s are used for this as they are able to duplicate easily.The DNA fragment containing the gene which is needed is isolated using enzymes, and after that it will be transferred to the bacterial plasmid using once again enzymes. After that the bacterial plasmid starts multiplying, and the outcome will be one certain fragment. Reproductive cloning was how Dolly came to earth: the nucleus of a donor adult cell is placed in an egg cell without nucleus. This cell will then need chemicals or an electric current to stimulate cell division. If it has indeed started dividing it will need to be placed in a uterus where it continues till the animal gives birth.Therapeutic cloning, sometimes referred to as embryo cloning, is the production of human stem cells for use in research. This isn't used at all to create cloned human beings, it's just for the research because Stem cells are quite important. Stem cells aren't specified yet so they can chance into any kind of cell depending on what scientis ts want to research on. Now you may ask what this has to do with the whole â€Å"can we clone humans† and the ethical and moral issues. Can we clone humans using the DNA cloning? No. But we can use it to create new medicines or vaccines as this method can nly be used for certain parts of DNA and not the whole of it. Reproductive Cloning could, theoretically, be used for cloning humans. In real life however this technique wouldn't be used because it's expensive and has a really low rate of success. There were hundreds of failed clones, several dead fetuses and horribly deformed animals before the scientists had Dolly. Most scientists do not feel that this is good for cloning as it is far to risky and also we do not know a lot about this technique either. Therapeutic cloning can be used for parts of the body containing the same set of cells.You could for instance and theoretically seen once again, clone a kidney. There are however a lot of risks such as the fetal tissue dying, or tissue rejection if you actually create an organ. It's not possible to clone entire human beings as there is little known about cloning and the human body is just far to complex to be created in a laboratory. So most scientists agree that it is not possible yet to clone entire human beings. Most of these scientists highly doubt that it would be possible in the near future to clone entire human beings, but there are always the â€Å"what if† questions.What if it was possible, what would happen then? The advantage would be that there are no more donors needed and everybody can live longer and happier. But killing a clone for a transplant, wouldn't that be considered murder? After all you would kill someone who is composed out of the same DNA as you. This raises another question, how would you treat the clones? The same DNA, the same needs. Should the parents of the child or teenager, or adults themselves take care of their own clone or would the clone be raised by some sort of company?These are most what if questions and to be quite honest I believe that we shouldn't clone human beings. There are always people who would want to abuse this technology. This abusing can take many forms: people who have access to all information could either sell or keep it, to create a position for themselves which may result in a lot of income inequality. But that isn't the only disadvantages. Imagine that there will be clones, it would surely narrow down the gene diversity which we have created over the years.Excessive cloning could cause a loss of the diversity and therefore we might be less resistant against bacteria, viruses etc. Not only biological but also the ethical questions show that the disadvantages outweigh the benefits. The benefits of cloning (parts of) humans being that we wouldn't need any more donors, or we could do research on organs without having to use humans themselves. The disadvantages are that we would abuse the power once again. If we could clo ne entire humans that would be defying the rights to live freely. There would be loss of gene diversity which would be contradictory to all that shaped us.After all living is survival of the fittest. Victoria Smit ( 5vf) Sources: http://www. ornl. gov/sci/techresources/Human_Genome/elsi/cloning. shtml http://en. wikipedia. org/wiki/Cloning http://www. geneticsandsociety. org/article. php? list=type&type=59 http://learn. genetics. utah. edu/content/tech/cloning/whatiscloning/ http://thefarnsworths. com/science/cloning. htm Movie the fifth element ( actually not a source but wort watching! ) repo men ( about the disadvantages of cloning organs. Also not really a source but worth watching! )

Analysis the operations management of Starbucks Essay

Operations management concentrates on managing process. All operations focus on the process of input, transformation and output. Operations management will concern about the cost of ingredients, labor requirements, and customer satisfaction. (Heizer, J, p, 39). So all the operators need to concentrate on some main objects of operations management such as capacity, quality, variability, and queuing. They should treat the task of balancing the supply with demand as their primary work. This essay will introduce the idea of how the operations are performed in Starbucks and how the relation between supply and demand is influenced. In the first section it will clarify the capacity and demand management. Regarding the second section it will point out the method in Starbucks to balance the supply and demand in quality aspect. Quality is the soul of a company,said Schurz in 2003. And the author can not agreed any more about this. For the final section it will discuss about the strategies whic h made by Starbucks to eliminate the problems occurred in queuing. Capacity management used to be called â€Å"demand management† (Crandall and Markland, 1996) or â€Å"managing capacity and demand† (Fitzsimmons and Fitzsimmons, 2004). Capacity management attempts to ensure the service runs well and satisfy the visitors’ requirements(Klassen and Rohleder, 2002). In terms of MRP, namely the material requirement planning, MRP is a manufacturing project as well as practical technology. It begins with defining products based on forecasting of market demands and customers’ order. Following this, a plan based on the producing progress of products, products’ material form and stock situation is formed. With the help of computer to calculate the needed amount and time, it then can clarify the manufacture progress and order schedule (Ptak, 2011). Starbucks uses an algorithm named thousand dollar consumption algorithm to calculate the safety material consumption for the next week. This model is applicable for them to make a short term forecast of the material consumption. The best consequence they want most is a smooth rising average. Using the usage amount of weekly material given weekly sale then multiple the next weekly forecasting sales and then multiply 1.15 is the result of safe storage  amount (Starbucks, 2006). A service is an intangible and insubstantial product that cannot be touched or tasted. Services are behaviors, actions and activities (Valarie, Mary, and Dwayne, P. 4). Compare to product, there is no need for transport and storage of service. The world’s largest coffee company, Starbucks, has 18000 stores in over 60 countries and over 200000 employees. To support this global business, the company made a success of how they organized their delivery of their services and goods. The purpose of Starbucks’ is to make a positive impact of one person, one cup and one neighborhood at a time. Quality used to be the most difficult concept to define. However, the hospitality industry has experienced the increasingly fierce competitions about higher service quality as time goes by (Parayani et al, 2010). In the same way, Starbucks need to pay more attention on what customers want the most from the service delivery. And the customers care more about the things they experienced in current hospitality industry. Total quality management(TQM) becomes a more and more significant business management method which is related with hospitality service(Feigenbaum, 1986). This method is aimed at satisfying customers, benefiting all the members of the organization as well as making good contributions to the society(Parasuraman, Zeithaml& Berry., 1988). It concentrates its attention on product and service quality together with the degree of devotion of members. The total quality management concerns about one process, four stages and eight sections. The management system of Starbucks can be seen as a proper instance to analyze this total quality management concept. As for the one process of Starbucks, the enterprise is ought to meet the different working tasks during different time periods. Every business behavior of the enterprise has a whole process of emerging, forming, conducting and verifying(Greasley, 2010). One specific example is that the quality of beverage of Starbucks is strictly evaluated in different ways, such as the temperate, the taste, and the look of the beverage. The evaluation has its  specific requirement rather than basing on the personal preference of the staff. During different making time and considering several kinds of beverages, different evaluating rules are applied. It displays the fact that Starbucks follow the â€Å"one process† rule in total quality management. In view of the four stages, total quality management points out a cycle system called PDCA cycle. This cycle system performs in the form of planning, doing, checking and acting. In normal situation, the producing process of a beverage needs the effort of planning what material will be adopted, checking the availability of the material and then using it to make the product. Any of these four stages cannot be skipped because any of them has an important impact on final results. There arises the concept of eight sections following the four stages. It begins with analyzing the current performance of the firm to spot the potential quality problems and ends with conclu ding the experience, strengthening the achievement and standardizing the working results. Based on the total quality management, a model named SERVQUAL comes in to being. This model is a new method to evaluate the service quality in hospitality industry(Bojanic, 1994). Its central point is the service quality gap model, namely that service quality is depending on the gap between the aspiration service level of guests and the actual service level they experience(Pitt, 1997). The SERVQUAL model can be simply seen as this formula: the result of SERVQUAL is equal with the actual experiencing result minus expectation result. The higher the SERVQUAL result is, the better service quality is. SERVQUAL is divided the service quality into five aspects: tangibles, reliability, responsiveness, assurance and empathy(Zeithaml, 1990). Tangibles should have modern service facility, wide attraction of service facility, clear uniform of members and the factor of provided service matching with firms’ facility. Considering the Starbucks, it has the outstanding coffee producing facility, cleaning store environment, quality monitoring system that can meet the international standard. More importantly, the staffs in Starbucks are required to wear the cleaning and green aprons. This requirement not only reflects the idea of environmental protection and healthy pursuing, but also meets the demands of tangibles, which asks the firm to have the clear uniform of  members(Zeithaml, 1996). In view of reliability, it is the ability to correctly and reliable to conduct the service commitment. It includes the requirement of meeting the deadline of promised the service commitment, showing the care and helping the guests when they face the problem and recording the activities and transactions correctly. Starbucks has set a ta rget that the coffee in Starbucks will be authenticated and monitored by the third independent professional party before 2015. There are two requirements considering the coffee producing of Starbucks. The one is that the purchasing process should be legal and reasonable and the coffee cropping process should be responsible. In fact, Starbucks manage to follow such rule, as can be seen from the evidence that it has formed the moral purchasing system called C.A.F.E system. Such behavior shows the fact that Starbucks manage to take the social responsibility, which can help to increase the reliability of the firm and help to build more satisfying reputation. As for the responsiveness, it relates with the wish to improve the service standard when receiving the suggestions from customers. Starbucks has its own unique customer recovery system. To be more precise, if the customers is not satisfied with the product they buy or the service they experience, staff in Starbucks will give them customer recovery coupon as a kind of method to compensate. Besides this, the staffs also follow the listening principle that requires the staff to listen to the feedback from the customers and take relevant actions to solve the issues. In addition, staff should thank for the feedback from customers, no matter it is positive or negative. This recovery system plays an important role in dealing with the customers’ needs and shows high degree of responsiveness inside the Starbucks. With regard to assurance, it concerns about the workers’ degree of confidence and ability to display their knowledge and courtesy. The members in Starbucks are asked to follow the 5B principle. The 5B principle is to be considerate, welcoming, genuine, involved, and knowledgeable. To be considerate is to try to care for others and the whole environment. To be welcoming is to welcome every guest warmly, making them have the sense of belongings. To be genuine is to sincerely contact with guests and build the positive relationship with guests. To be involved is to devote the heart  into work and have the motivation to build a better Starbucks. To be knowledgeable is to be specific about the work and love the work(Starbucks, 2012). It is obvious that having such assurance inside the Starbucks, the operations inside the firm is und er a promising pattern, which is able to develop the quality management level. Finally, it is the concept of empathy, which means that the companies are required to care for guests together with providing the personal service. Applying this ides to Starbucks, workers in Starbucks welcome the guests individually and then kindly ask for the needs of the guests and provide the first-class service for them. Without these operations, operators can not spot in which the service gap exists and then figure out how to eliminate it(Christopher, 2006). Customer’s satisfaction is a very important demand in a hospitality industry(Robledo, 2001). The design of the hospitality industry is mainly divided into two aspects, the physical environment and the servicescape. Especially nowadays, the servicescape play a very important role in the customer’s perceptions. The hospitality, particularly hotels, should make their design and plan match the marketing and customer’s anticipation (Bitner, 1992). So, the core business value of Starbucks is to create a certain servicescape named â€Å"Third Space†(Starbucks, 2012). The third space is defined as shopping and leisure space distinguishing from living space and working space that are marked as the first space and second space individually. In order to improve the life quality, it is a key point to improve the quality of third space. As for Starbucks, it aims to expand the third space for customers. the workers in Starbucks devote themselves to provide more warm atm osphere for customers through sincerely communication and first-class service. Thus, Starbucks is more like a space for relaxing rather than just a coffee store . Under the nine-to-five working form as for most people, it is a real need for them to have an additional relaxing place and Starbucks well provides this kind of space due to its value of providing third space for customers. This value has won more and more popularity among customers. There are some knowledge of the waiting lines called queuing theory, which is a very important part of the operations management, and it is a very effective tool that every operators need to know. The most common discipline of queue is â€Å"FCFS†, which means first come first service; also it  is the same as first in first service. The Structure of a waiting line system has three parts: arrivals, queue discipline and the service facility. So, considering the arrival characteristics, it is mainly divided into three major characteristics: amount of the arrival population, behavior of arrivals and the mode of arrivals. There are two most important characteristics involving in the form of the service system and the allocation of the service time. And the basic queuing system can be divided into several models: single channel queuing system, multiple channel system, single phase system and multiple channel system (Heizer, J., p. 773). A service facility can be seen as a channel, it usually can be one open teller or a check out service. And different customers’ demand makes different phases of the queuing models. Also the queuing cost is quiet important, the operators must recognize that there are mainly divided into two parts of the queuing cost, the cost of providing good quality services and the cost of the lost of waiting time(Gross, 2008). But if a manager want to ensure the quality of the products, sometimes the queuing cost is necessary(Hayes, 2011). However, it is very important to balance the savings in service cost(Prabhu, 1997). But to minimize the cost of lost time waiting, Starbucks usually will arrange a senior partner to chat with customers, care about their demands, asking about the customized order then mark it to the partners in the bar counter, save time for both customers and the store. Also this senior partner will arrange some activities according to the queuing condition and his own experience. This partner’s job is to distract customers’ attention. By using this time, the partner can introduce the new product to the customers and send some free giveaway d rinks and dessert. Usually the free giveaway drinks will be the drinks which are new to the market. Also this partner can seize this opportunity to promote the member card of Starbucks and the items on the cabinets, which are thoughtfully placed exactly beside the queue lines. Because of the characteristic of service that cannot be storage and service takes time and the time is variable, also the customers often arrives at variable time. Therefore, the limited of the service capacity caused the bottlenecks in the process. In Starbucks, there is a special character  called Floater. Floater is like a free man that does not have a fixed work. Floater’s duty is to make sure everything goes fine. There are often two tellers in a Starbucks’ store, and the Floater’s fundamental job is to guide the customers wait in line and make sure the queue goes smooth, then get to know the customers’ demands then marks it down on the beverage cups within their own special marks which made by Starbucks, this work will efficiently relieve the pressure of partners who works inside the bar. Also the floater needs to notice the whole store, make some operational flexibility measures to ensure the positive operation of the store. One of the operations management’s main functions is to concern about the process design. The process of operation is to transform the input resources into output services and products. Process design can not only improve one’s quality, but also optimize the capacity of the hospitality organisation. Process shortening is also a very important operation about saving customers’ time and improving customers’ satisfaction. So the Starbucks made a model called â€Å"Four Classes Beverage Procedure†. This model segment the beverage according to the quantity level of the beverages in waiting queue that is needed to be made during the service time. So the average making time of the first class drink is approximate 45 seconds, while the second, third, and fourth class needs 37, 30, 25 seconds separately. The higher the class, the more time is spent on making the drink. The serving time of the first class demands one staff, which is required to make from zero to five cups of drink alone. It is allowed to make only two cups one time in this procedure. More importantly, it is a need for the staff to contact with waiting customers during the making time of the drink. This rule makes good contributions to the customers’ satisfaction, because it alleviates the impatience of the waiting customers. Service is unable to be stocked and is needed to be created immediately when customers come. Queues are caused by variable arrival and processing rates(Cochran, 2008). According to this, the likelihood of increasing the customers’ demands is accumulated. In terms of the second, third, fourth class, the difference relays on the number of required staff and beverages to be made. However, these four-class procedures share a common factor that the staff is required to have a contact with waiting customers. It is a core idea associated with culture of Starbucks. This idea has positive influence to increase customers’  satisfaction of the brand, thus raising the demand of customers. As more customers coming, the supply of the Starbucks should be added in order to balance the relation between supply and demand. Quality is the soul of a company, and the author can not agreed any more about this. This essay clarified the elements which are needed to balance the supply and demand in a hospitality organisation. Starbucks, the world leading coffee retail company, did a great job to balance the supply and demand in service quality aspect by using the 5B principle. The Starbucks applied some operations and services management theories which are already talked about in this essay, such as TQM and the SERVQUAL to balance the supply and demand between company and customers. Also according to author’s experience and observation, quality and capacity management is very important in the operations management indeed. WHY USING THE FOLLOWING REFERENCE: By using the model SERVQUAL which proposed by Parasuraman et al. (1985), the author can clearly clarify the characteristics of Starbucks combine with the author’s own experience and observation. It also helped the author to systematic describe how Starbucks manipulate their quality management. TQM can be seen as a basic measurement of quality,which is widely adopted by the service industry. The author thinks Starbucks also used this to justify their goods and services. Quality is the soul of a company. The author can not agreed any more about this. The servicescape theory is widely accepted and used by many people, and many operations strategies are emerged based on servicescape. REFERNCE: Brown, S. W. And Swartz, T. A.(1989), A gap Analysis of professional service quality, Journal of Marketing, 53, (2), pp. 92-96. Christopher, L., Jochen, W. and Jayanta, C. (2006), Marketing of services, people, technology, strategy, Pearson education, pp. 393-395. Cochran, J. K. and K. Roche. (2008), A Queuing-Based Decision Support Methodology to Estimate Hospital Inpatient Bed Demand, Journal of the Operational Research Society 59, No. 11 Crandall, R., Markland, R., 1996. Demand management: today’s challenge for service industries. Production and Operations Management 5 (1), 106-120. Feigenbaum, A.V. (1986) Total Quality Control, McGraw-Hill. Fitzsimmons and Fitzsimmons (2011) Service Management: Operations, Stratehy, Information Technology, 7th Edition, McGraw-Hill. Greasley (2010), Operations Management, 2nd Edition, Wiley, Chapter 11. Gross, Donald, John F. Shortle, James M. Thompson, and Carl M. Harris., (2008) Fundamentals of Queuing Theory, 4th edition. New York. Hayes, D. K. & Miller, A.A. (2011), Revenue management for the Hospitality Industry, John Wiley, Chapter 6. Heizer, J., Render, B., (2007), Operations Management, Prentice Hall, pp. 571-582. Parasuaraman, A., Zeithaml, V. A. And Berry, L. L (1988), A multiple-item scale for measuring consumer perceptions of service quality, Journal of retailing, 64(1), pp. 12-40. Parayani, K., Masoudi, A. And Cudney, E. (2010), QFD application in hospitality industry – a hotel case study, Quality Management Journal, Vol. 17 No. 1, pp. 7-28 Prabhu, N. U., (1997), Foundations of Queuing Theory, Kluwer Academic Publishers, Netherlands. Ptak, Carol & Smith, Chad (2011). Orlicky’s MRP 3rd edition, New York, McGraw-Hill, 2011, p. 31 Robledo, M. A.(2001), Measuring and managing service quality: integrating customer expectations, Managing Service Quality, 11, pp. 22-32. Slack, N., et al (2010), Operations Management, 6th Edition, Wiley, Chapters 1,3,5 and 7 Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler, (2006), Services Marketing. 4th ed., New York, McGraw-Hill, p. 4. Zeithaml, V. A., Berry, L. L. and Parasuraman, A. (1996), The behavioral consequences of service quality, Journal of Marketing, Vol. 60, No. 2, pp. 31-46. Zeithaml, V. A. And Bitner, M. J. (2003), Service Marketing: Integrating Customer Focus across the Firm, McGraw-Hill, New York.